pro aurum is a private gold dealer and innovative partner in the physical trade of precious metals. pro aurum’s brand identity is centered around trust. In addition to functional demands, the core values of transparency, discretion, and security were chosen as guiding principles for the project. On an exhibition area of approximately 100 m², the client receives a broad, accessible introduction to the topic of gold. Visitors have the opportunity to touch real gold bars, see the products and gain access to historical topics. Multimedia technology provides information, without distracting from the exhibit’s content.