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MAKE IT MEANINGFUL
“Make it meaningful” is Samsung's design strategy which places greatest importance on making sure our design brings true value to the people and the
society they live in. It is now going beyond providing aesthetically pleasing style and delightful user experience. By understanding the users‘ way of life and the way they interact with technology, we have been focusing on creating emotionally and intellectually satisfying products and services.
 

“Make it meaningful” is comprised of three values: smartness, harmony and nature.
“Smart” means making our products approachable and easy to operate, giving users a deep sense of empowerment.
“Harmony” means making our products and services adaptive and aware of the users‘ environment and the context they are in.
“Nature” means pursuing sustainable value in our products to contribute and co-create a society in a world with limited resources.

501 Awards Since 1995

Samsung Profile 2013

Samsung Profile 2013

Company profile

iF DESIGN AWARD 2015,
Discipline Communication

The Great Nature of Korea

The Great Nature of Korea

Exhibition film

iF DESIGN AWARD 2015,
Discipline Communication

Flows: Samsung Design

Flows: Samsung Design

Public area installation

iF DESIGN AWARD 2015,
Discipline Interior Architecture

Bended Surface

Bended Surface

Mobile device concept

iF DESIGN AWARD 2015,
Discipline Professional Concept

LEVEL Over, On Series

LEVEL Over, On Series

Headset

iF DESIGN AWARD 2015,
Discipline Product

Gear2, Gear2 Neo

Gear2, Gear2 Neo

Watch

iF DESIGN AWARD 2015,
Discipline Product

NX1

NX1

Digital camera

iF DESIGN AWARD 2015,
Discipline Product

GALAXY Core Advance

GALAXY Core Advance

Smartphone

iF DESIGN AWARD 2015,
Discipline Product

Value Pack Modular

Value Pack Modular

Mobile device app

iF DESIGN AWARD 2015,
Discipline Professional Concept

Gear VR

Gear VR

Smartphone accessory

iF DESIGN AWARD 2015,
Discipline Product

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Collaboration

CHEIL Worldwide

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designfever

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Dr. Ing. h.c.F. Porsche AG

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Hongik University

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Porsche Design

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Samsung China

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Silhouette International

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Stefan Diez

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Tangerine

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