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MAKE IT MEANINGFUL
“Make it meaningful” is Samsung's design strategy which places greatest importance on making sure our design brings true value to the people and the
society they live in. It is now going beyond providing aesthetically pleasing style and delightful user experience. By understanding the users‘ way of life and the way they interact with technology, we have been focusing on creating emotionally and intellectually satisfying products and services.
 

“Make it meaningful” is comprised of three values: smartness, harmony and nature.
“Smart” means making our products approachable and easy to operate, giving users a deep sense of empowerment.
“Harmony” means making our products and services adaptive and aware of the users‘ environment and the context they are in.
“Nature” means pursuing sustainable value in our products to contribute and co-create a society in a world with limited resources.

501 Awards Since 1995

AZ7000 Series

AZ7000 Series

Portable cooler

IF DESIGN AWARD 2015,
Discipline Product

Classic Bulb

Classic Bulb

LED lamp

IF DESIGN AWARD 2015,
Discipline Product

Design Story Toolkit

Design Story Toolkit

Design communication process

IF DESIGN AWARD 2015,
Discipline Communication

F3000 (BCD-301WMQISRH)

F3000 (BCD-301WMQISRH)

Refrigerator

IF DESIGN AWARD 2015,
Discipline Product

FDSR (RF30HMESBSP)

FDSR (RF30HMESBSP)

Refrigerator

IF DESIGN AWARD 2015,
Discipline Product

MW8000J

MW8000J

Microwave oven

IF DESIGN AWARD 2015,
Discipline Product

Swivel PAR38 lamp

Swivel PAR38 lamp

LED lamp

IF DESIGN AWARD 2015,
Discipline Product

Samsung WatchON

Samsung WatchON

Tablet App

IF DESIGN AWARD 2015,
Discipline Communication

Waterwall Dishwasher

Waterwall Dishwasher

Dishwasher

IF DESIGN AWARD 2015,
Discipline Product

WW8000HE/7000HE Series

WW8000HE/7000HE Series

Washing machine

IF DESIGN AWARD 2015,
Discipline Product

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Collaboration

CHEIL Worldwide

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designfever

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Dr. Ing. h.c.F. Porsche AG

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Hongik University

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Porsche Design

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Samsung China

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Silhouette International

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Stefan Diez

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Tangerine

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